We have an uncompromising pursuit of technical excellence and willingness to invest in research and innovation. Our strengths are the results of our combined innovative approach to customer needs and sustaining long lasting mutually rewarding relationships.
Our Design Engineers build on their expertise to consistently push the limits of design, challenging conventions and preconceptions to deliver solutions to improve product performance. We believe in creating superior products that go beyond user expectations, being sustainable and competitive in the market.
The quality build of our products reflects the pride we take in what we do and create. We are passionate, determined to serve our clients through relentless improvement, and a collaborative approach. The products are continually evolving, and we constantly improve manufacturing processes in order to remain the leader in our industry.
Our team has over 40 years of unique talent, dedication and strengths. The diverse thinking, passion for excellence and decision making of our staff strengthens our team, by working together, we can produce better results than any of us can achieve alone.
At Elecro, we are motivated to work in an environment where people are driven to work together and think out of the box whether it is manufacturing a product, customer or after sales service.
Elecro has built a strong reputation for excellence, exporting to over 70 countries, by delivering quality products, services and solutions and taking a personal pride in everything we do.
The creative strength, values and independence of mind of our Founder continues to guide the company and the team continue to add to that proud history every day.
Elecro – a business with ambition, that is passionate about its people as it is for the creativity and imagination of its engineering.
Roland originally founded Elecro, and exudes passion for designing and engineering products; enthusiasm that is spread throughout the company. Hailing from an engineering background, Roland saw a gap in the market and designed our first electric heater over 18 years ago; since then Elecro have solidified their position as a leading manufacturer of electric swimming pool heaters, as well as heat exchangers and water treatment units. A key member of the Product Development team, Roland is continually working on new product solutions for the industry.
Before anything else, preparation is the key to success. – Alexander Graham Bell
Emily’s background is deep rooted in Elecro and the swimming pool industry, and therefore her role as Company Director is vital to the company’s growth and progression. Emily’s priority is to oversee the business changing decisions and lead the way for future business and prospects.
You can never cross the ocean until you have the courage to lose site of the shore. – Christopher Columbus
Passionate about a career in the pool industry since 2005, Victor has an extensive and broad knowledge of the world market. Studying the products widely used across the industry and strengthening important partnerships, Victor’s mission is clear – with his MBA and clarity of strategic vision, he wants to inspire partners and end users to expect the best. Only when he has exceeded these high standards will he feel truly satisfied.
Design, Research and Development Engineer
Malcolm is our hidden gem. Working alongside Roland, he designs and develops all of the Elecro products. Previously employed by Hitachi, Malcolm is meticulous, innovative and ensures streamlined, efficient design from concept through to production. He enjoys what he does and it shows. Malcolm is kept busy in the Product Development team, but thrives under pressure and all the while maintains a warm and friendly outlook.
Success usually comes to those who are too busy to be looking for it. – Henry David Thoreau
Richard is our experienced electronics engineer who constantly faces challenges at Elecro to solve the increasingly complex problems we encounter to improve our products. With the continued drive for improved functionality with our products there is never a dull day for Richard.
Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time. – Thomas Edison
With many years in the aquatic leisure industry gaining a wealth of knowledge David is customer focused, keen to develop relationships and determined to deliver.
I can’t change the direction of the wind, but I can adjust my sails to always reach my destination. – Jimmy Dean
Simon has joined the team as a Sales Manager, his experience in Electronic Engineering has proved invaluable at Elecro. He is a dynamic character with a positive attitude to everything he does.
In order to carry a positive action, we must develop here a positive vision. – Dalai Lama
Jimmy is a driven individual who is hungry to learn new skills and implement them into his work. He prides himself on being able to use his past experiences to develop his knowledge further.
Cherish every moment with those you love at every stage of your journey, this is the key to life’s true happiness. – Jack Layton
Cheryl is our longest serving Customer Service Assistant. Cheryl’s wealth of product knowledge and her calm and responsive approach, ensures our customers needs are always met.
Jess joined the Elecro family earlier this year as a Customer Services Assistant. Jess is energetic, bubbly and always puts customers first, overseeing customer orders in a timely and professional manner.
Marketing & Graphic Design
Craig brings to Elecro a wealth of knowledge and experience in both marketing and graphic design having worked over 20 years in a london based marketing and design agency. Craig has a keen eye for detail and very high standards when it comes to design.
Production and Factory Manager
Raf definitely enjoys a challenge, and Elecro ensures that he always has a project on the go! A qualified electrician, he works on the product development team alongside Roland, Malcolm and Richard.
Life is like riding a bicycle. To keep your balance, you must keep moving – Albert Einstein
Assistant Production Manager
Subash is a Mechanical Engineer with over 7 years experience in the swimming pool, water treatment, chemical and hygiene dosing industry. Currently his roles include all technical documentation, flowswitch production and heat pump technical support. Subash is a rising star in the future of Elecro Engineering.
Rick is the Purchasing Manager at Elecro, so any component, material or piece of equipment that comes through the door must be run by him first. Continuously keeping an eye on stock levels to ensure that production is always on time, he is a valued member of the team with a positive outlook. Not only does Rick oversee the purchasing duties but he aids the shipping team by obtaining and dealing with freight quotes.
For myself I am an optimist, it does not seem to be much use being anything else – Winston Churchill
One of the longest serving members of the team, Mike supervises the workshop and production staff. Overseeing production, quality control and dispatch, due to his extensive experience with the company, he is skilled in ensuring that all aspects are maintained to Elecro’s high standards. Mike is always on hand and prepped to keep production to an optimum, always with a cheery disposition.
If you can’t fly then run, if you can’t run then walk, if you can’t walk then crawl, but whatever you do you have to keep moving forward. – Martin Luther King Jr
Supervising another side of the production team, Magda also liaises with our couriers when products are dispatched from the warehouse. Her attention to detail and quickness allows the production team and dispatching to run smoothly and efficiently.
Tell me and I forget. Teach me and I remember. Involve me and I learn. – Benjamin Franklin
Michal supervises the UV Production Team in maintaining the high quality standards of our products. He is a diligent worker and is extremely passionate about what he does.
You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. – Dr. Seuss
Technical, Production & Repairs Technician
Lewis joined Elecro after leaving school, he gained experience on the factory floor and has since been promoted to the Production and Repairs Technician. He is ambitious, hard working and always willing to learn and help where he can.
Do what you can with all you have, wherever you are. – Theodore Roosevelt